From the soul of Los Angeles, California—specifically Leimert Park—emerges NURD, an R&B/Neo-Soul artist whose music is inseparable from place, purpose, and lived experience. Leimert Park isn’t just home; it’s the center of NURD’s universe. Known as the jazz capital of LA, the neighborhood’s rich cultural legacy, deep musical roots, and community energy shape everything she creates. That history lives in her sound—warm, intentional, and deeply human.

Choosing the Music Path

NURD began taking music seriously in 2016 during a time of personal uncertainty. While attending college, she realized she wasn’t fulfilled and couldn’t quiet the pull toward music. It was always there—persistent, undeniable. Finding the courage to tell her mother that music was her true calling became a turning point, marking the moment she chose authenticity over expectation.

A Sound That Speaks from the Heart

Her music is best described as genuine, nurturing, and sincere. NURD doesn’t create from a distance—she speaks directly from her life, her emotions, and her truth. Every song is an invitation into her world, allowing listeners not just to hear her, but to truly know her. Connection is the goal, and honesty is the bridge.

The Meaning Behind the Name

NURD’s name carries powerful symbolism. As a child, she was often bullied for being smart and deeply curious, labeled a “nerd” by others. Rather than reject it, she reclaimed it—transforming the word into an acronym that defines her journey: Never Underestimate Real Destiny. What once felt like a weakness became a declaration of purpose.

Music as a Living Diary

There are no limits in NURD’s writing. Her music explores love, heartbreak, self-discovery, faith, God, and deep self-exploration. It’s raw, reflective, and personal—her diary set to sound. Every track captures a moment of growth, healing, or questioning, making each release feel intimate and real.

Influences Beyond Sound

Her musical inspirations span legends like Nina Simone, Erykah Badu, SZA, and OutKast, but NURD also draws influence from life itself—nature, stillness, and even the human heartbeat. These elements shape her approach, reminding listeners that music doesn’t just come from records, but from being alive and aware.

The Power of Storytelling

What sets NURD apart is her gift for storytelling. She wants her audience to know her through her stories—and, just as importantly, to see themselves reflected in them. Her songs don’t just describe experiences; they hold space for shared emotion, understanding, and connection.

How She Creates

There’s no rigid formula in NURD’s creative process. Sometimes lyrics come first. Other times, production or a melody leads the way. What guides her most is instinct—trusting the first feeling and letting the song reveal itself naturally.

A Defining Moment

One of the most meaningful milestones in her journey has been her secret show, The Hideout. Inviting fans to actively participate in her rollout created a sense of intimacy and excitement that went beyond performance. It was a shared experience—one that solidified the bond between artist and audience.

Building the GODSPEED Universe

Currently, NURD is working on multiple new projects while expanding the GODSPEED universe—a creative world built around her music, vision, and community. For fans and new listeners alike, what’s coming next promises depth, intention, and evolution.

The Legacy She’s Creating

At the heart of it all, NURD wants people to feel seen, understood, and connected through her music. Her legacy isn’t about noise—it’s about presence. About creating songs that feel like home, stories that feel familiar, and moments that remind listeners they are not alone.

NURD isn’t just making music—she’s building connection, one sincere story at a time