Optimizing Greatness Through Vision, Style, and Purpose

Marcus Perkins is not just a model — he’s a creator, a visionary, and a brand in motion. Though he’s lived all over Alabama, Mobile is home, and that sense of movement and adaptability shows clearly in both his look and his journey.

Marcus officially stepped into the modeling world four years ago when he launched Optimize Greatness, a brand he created not only as a fashion concept, but as a platform to introduce himself to the modeling industry on his own terms. What began as a personal vision quickly evolved into a creative ecosystem — one where Marcus could express identity, confidence, and imagination without limits.

A Style That Speaks Before Words

In one sentence, Marcus describes his personal style as very unique, versatile, and creative — and that description holds true across every frame he steps into. His presence on camera is fluid yet intentional, capable of shifting moods while staying unmistakably authentic. He doesn’t follow looks — he creates them.

The Spark Behind the Journey

Modeling wasn’t something Marcus initially chased — it came to him. Time and time again, people around him would say, “You should model.” At the same time, he already loved being on camera and capturing moments, making the transition feel natural rather than forced.

A pivotal inspiration came when he crossed paths with Joe, also known as Wellknown Joe, a model Marcus had been watching succeed in the industry. Seeing Joe walk in Virgil Abloh’s final show made the dream feel tangible. That moment helped solidify what Marcus already felt internally — this wasn’t just curiosity, it was alignment.

The Moment It Became Real

There came a point when modeling stopped feeling like an idea and started feeling like a calling. Marcus recalls meeting other models who saw the same potential in him that he recognized in them. That mutual recognition was confirming — proof that he belonged in the space and had something distinct to offer.

Optimize Greatness: Creativity With Impact

When asked about his favorite project to date, Marcus doesn’t hesitate: Optimize Greatness. The brand has produced an array of creative projects centered around an alien-inspired concept, each one selling out completely. Beyond the success, the brand has fueled his creativity and reinforced consistency — two qualities Marcus treats as non-negotiable.

Optimize Greatness isn’t just fashion. It’s philosophy. It’s identity. It’s motion.

Fashion Influences & Preparation

Fashion inspiration for Marcus comes strongly from Pharrell Williams, whose fearless approach to style and self-expression continues to influence how Marcus views clothing as art.

Before a shoot or runway, preparation starts internally. Marcus grounds himself by remembering who he is and treating every opportunity as a million-dollar moment. His mindset is simple: stay ready, have fun, and trust the work. With an active lifestyle and a focus on health, he ensures he’s always prepared — mentally and physically.

Accomplishments in Motion

One of Marcus’s proudest achievements so far is walking in two runway shows just one week apart, a moment that marked rapid progression and momentum. But he sees this as only the beginning. Major shows and global brands are already in his line of sight — and he’s moving toward them with confidence.

Dreams Without Limits

While Marcus has always dreamed of being featured in magazines, he keeps his vision open. Names like Vogue and Ebony stand out, but he welcomes all possibilities, believing the right alignments will meet him at the right time.

The Man Beyond the Lens

Off camera, friends describe Marcus as mysterious yet approachable — chill, outgoing, intellectual, goal-driven, influential, and strong. There’s depth beneath the image, and intention behind every move.

A Message to the Next Generation

For aspiring models, Marcus keeps it powerful and simple:
“Optimize Greatness whenever, however, and wherever.”

What Makes Him ICONIQUE

Marcus knows what sets him apart. He doesn’t look like where he comes from. Some say he looks foreign. His presence feels global. But above all, it’s his hair — his crown — that transforms into extraordinary styles, making every look unforgettable.

That crown is ICONIQUE.
And so is the vision behind it.