Before NUBIWXRLD became serious about building a sound of his own, music was already part of who he was. In 2017, he began writing lyrics over YouTube beats simply for the love of it, not knowing that those early moments would eventually lead him toward projects like STATE OF MIND and his upcoming alternative metal/rock album, ECLIPSE. Over time, what started as fun became a real reflection of his life, his growth, and his desire to create music that feels honest to who he is becoming.
The Texas artist first began writing lyrics in the fall of 2017. At the time, it was something he did for fun, writing over YouTube beats and exploring what music could become for him. Even then, there was something deeper underneath the surface. Music had always felt like part of who he was, and as he continued creating, he began to recognize his own potential. What started as a casual creative outlet slowly became something he wanted to take seriously, not because he was chasing an image, but because he understood that his voice had meaning.
In the beginning, NUBIWXRLD focused heavily on the vibe of his music. That feeling mattered to him, and it still does. But around the summer of 2021, his purpose became clearer. He wanted to create music that felt authentic to himself, music that came from real emotion and honest life experiences. Instead of simply making songs that sounded good, he started thinking more deeply about the people who might hear them. He hoped that somewhere, someone could relate to what he was feeling when he wrote certain records. That belief continues to guide him today because he understands that music can reach people in moments the artist may never personally see.
That connection is a major part of why his work matters to him. NUBIWXRLD does not look at music as something that exists only for streams or attention. He sees it as something that may be helping someone through a season, giving them motivation, or making them feel understood. Some songs may be uplifting in ways he will never know, and that possibility gives his work a deeper sense of purpose. For him, the impact of a song is not always something that can be measured immediately. Sometimes, the power is in knowing that a listener may find strength in it when they need it most.
One of the biggest challenges in his creative journey came through the process of making his album STATE OF MIND. During that period, he was focused on elevating his hip-hop sound, pushing himself in the production, the beats he selected, and the way he approached his vocal flow. Growth was not automatic. It required him to stay consistent through the moments when the process became difficult. While he admits that saying “consistency” can sound simple or generic, it became the real answer. Showing up repeatedly, refining his sound, and continuing to build through the obstacles helped him move forward.
Even with the challenges that came with STATE OF MIND, NUBIWXRLD recognizes that his current project, ECLIPSE, has brought a different level of obstacles. This new album marks a major shift as he moves further into rock and alternative metal, a direction that feels increasingly natural to him. Although he is not ready to speak too deeply on every part of the project before it is finished, he understands that this new sound represents an important chapter in his evolution. It is not just a change in genre. It is a deeper step into discovering what feels most true to him.
A key moment in his career came with the creation of his song “REUP.” For NUBIWXRLD, that track was special. It became one of those records that made him realize how serious his passion really was. It marked a turning point and gave him a stronger sense of direction in his music. More recently, his song “INSIDE” created a similar feeling for him, but in a new way. While “WITHOUT A NAME” was one of his earlier rock tracks and served more as a test, “INSIDE” helped solidify that rock was the right path to take. It confirmed that his shift in sound was not forced. It was something that belonged to him.
That ability to evolve is one of the accomplishments he is most proud of. Moving from hip-hop into rock music in a way that feels right and natural is not easy, especially when listeners may already associate an artist with a certain sound. Still, NUBIWXRLD has chosen to follow the direction that feels honest instead of staying boxed into expectations. He loves both hip-hop and rock, but he has come to understand that rock may be even more connected to who he is becoming as an artist. That realization has allowed him to create with more clarity and confidence.
When asked to describe his creative approach in three words, he chooses authentic, consistent, and moving. Those words fit the way he has built his journey. Authenticity shows up in his desire to make music that reflects his real thoughts and experiences. Consistency shows up in the way he continues working through creative challenges and transitions. Movement shows up in his willingness to grow, shift, and explore new sounds without losing the message behind his work.
What NUBIWXRLD wants people to feel through his music is not limited to one emotion. A lot of his songs, especially from “REUP” and beyond, touch on his life experiences and different ways to overcome them. Some records may encourage listeners, while others may simply give them a feeling they can relate to. He does not believe there is one definite answer to what every person should experience when they hear his music, and that honesty is part of what makes his approach feel real. He creates from his own perspective, but he leaves room for listeners to find their own meaning within it.
Right now, his focus is on ECLIPSE, an album he began working on in the summer of 2023 while finishing the production of his previous project. The album is rooted in alternative metal and rock, but even that description does not fully capture what he is building. NUBIWXRLD is intentional about trying to do something different, and he does not want the project to be limited by one label before people experience it. What he can say is that both longtime supporters and new listeners can expect something that reflects growth, risk, and a more evolved version of his artistry.
His advice to anyone afraid to start is direct: try it. For NUBIWXRLD, beginning music is like jumping into cold water. The first step may feel uncomfortable, but you have to do it anyway. He believes life is too short, and the world is too unpredictable, to ignore something you are interested in simply because fear is present. Starting may be difficult, but the difficulty should not stop someone from at least giving themselves a chance.
At the heart of his message is faith, purpose, and using the gifts you have been given. If he could leave one message with the world, it would be to do what you know you are gifted in. He believes God gives everyone a gift, and life is too short not to use it. That belief speaks directly to the way he approaches music: not as something random, but as something connected to purpose.
As ECLIPSE continues to take shape, NUBIWXRLD is stepping into a chapter that feels bold, personal, and necessary. His journey from hip-hop beginnings to a rock-driven future shows an artist who is willing to listen to himself, challenge himself, and keep building until the sound matches the person he is becoming. For listeners who have been following him, this next era may reveal a deeper side of his creativity. For those just discovering him, it may be the perfect time to enter his world.
Supporters can connect with NUBIWXRLD and follow his journey on Instagram, TikTok, and YouTube at @nubiwxrld.